MAUI STEWARDSHIP ALLIANCE
SHARED VISION
A Maui where rebuilding strengthens land security, cultural continuity, environmental resilience, and economic stability. 
Homes remain in community hands. 
Native Hawaiian leadership guides stewardship. 
Businesses operate with practices that reduce environmental burden. 
Public health systems protect both people and place.
SHARED MISSION
• Preserve and protect land in community ownership to support long term housing stability in Lahaina.
• Advance Native Hawaiian culture, language, and environmental leadership across Maui.
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Educate residents and visitors on reef protection and responsible coastal practices.
• Reduce chemical load, waste, and environmental strain in shared spaces across the island.
TOURISM AND MAUI’S ECONOMY
Tourism remains Hawaiʻi’s primary economic driver and a major source of jobs and income statewide. For Maui, the visitor industry remains the top economic driver.
Act 96, the Green Fee law, increases visitor related taxes starting in 2026 to fund environmental and climate resilience projects across Hawaiʻi.
A PRACTICAL PATH FORWARD
Stewardship shows up in daily decisions.
• How land is protected
• How housing is secured
• How reefs are respected
• How waste and chemical load are reduced
• How indoor spaces protect workers and families
COMMUNITY PARTNERS: Kimokeo Foundation supports cultural education and community stewardship across Maui. Lahaina Community Land Trust works to keep Lahaina lands in community hands, strengthening housing stability and long term resilience. Hawaiʻi Wildlife Discovery Center educates residents and visitors on marine ecosystems, reef protection, and how daily choices affect ocean health.
ERADOCATE IN HAWAIʻI: EraDOCate supports Maui’s rebuilding and climate resilience priorities through PFAS free, zero-residue conscious disinfection systems. These practices lower indoor chemical buildup and reduce unnecessary environmental impact while protecting shared spaces. Support extends to clinics, schools, cultural centers, hospitality properties, and gathering spaces across Maui. Clean systems protect families, staff, and visitors while respecting ʻāina.
Tourism supports the economy. Stewardship protects the future. Responsible operations support both.
🌺 Why EraDOCate feels at home in Hawai’i
This story started on an island.
Dr. Martin Johns and Dr. Joseph del Castillo met in medical school on St. Maarten, where island life teaches you quickly: health isn’t only about what happens in a clinic—it’s shaped by culture, community, and the day-to-day realities people live with. That’s where they learned a lesson we still carry: population health works best when you adapt to local values and social needs—not just diagnoses.
Dr. del Castillo kept expanding that worldview—training and serving across different cultures and communities, from clinical rotations in England to experiences in India and medical mission work in Honduras. He later earned a Healthcare MBA at George Washington University (with training that included international business) and completed a Population Health Certificate at Johns Hopkins Bloomberg School of Public Health, bringing strategy and systems-thinking to the same human-centered mission. And after traveling widely, he was so moved by Hawaiʻi’s sense of connectedness and stewardship that he named his dog Maui, who is now 3 years old. 🐾🏝️
Dr. Johns took his own path deeper into frontline care, especially through emergency medicine. During COVID, he was in the critical zone—watching how fast illness could spread even in places that were “cleaning constantly.” That sparked a hard question: if everyone is disinfecting, why are infections still moving so easily through real-world environments?
That question led him to Matt Machata—an operations-minded builder who believes in disciplined, repeatable systems and “doing the fundamentals well,” not chasing quick fixes. (His production philosophy is rooted in consistency, monitoring, and building a plan that reduces stress and improves results over time.)
Together, their backgrounds—medicine, island lived experience, and operational discipline—pushed EraDOCate forward: an innovation mindset focused on cleaner spaces that protect people and place, while reducing unnecessary chemical burden and making sanitation easier to do right.
👥 Meet the Team Behind EraDOCate Hawaiʻi
Dr. Johns helps lead EraDOCate’s mission to simplify sanitation with an eco-conscious, operations-ready approach—built for real-world teams and high-turnover environments. He also serves as Acting Chairman of the Financial Policy Council.
- ✅ Implementation-first leadership (systems that work day-to-day)
- 🌿 Stewardship mindset: protect workers, families, and ʻāina
- 🏝️ Maui approach: start now → build local next
Co-Owner, EraDOCate | Operations, Systems Engineering & Mission Execution
Matt Machata serves as co-owner of EraDOCate and leads operations, systems design, and disciplined scale. Raised on a Florida citrus farm, he learned early that consistency and monitoring determine long term success. He later served in the U.S. Marine Corps, completing two tours in Iraq, where mission clarity, accountability, and execution under pressure were non negotiable.
After military service, Matt earned a degree in aerospace engineering from Auburn University. That engineering discipline now drives EraDOCate’s operational backbone.
He focuses on:
- 📌 Repeatable execution systems built for reliability
- 📊 Continuous monitoring and performance validation
- 🧪 Data guided refinement based on testing and trend analysis
- ⚙️ Materials compatibility and systems durability
- 🛠 Responsible scaling with quality controls at every stage
- 🌊 Supporting Maui’s pathway toward local blending and sustainable production
Dr. del Castillo is an Internal Medicine physician and healthcare operations leader building responsible distribution and partnerships across healthcare, schools, hospitality, and community settings. He holds a Healthcare MBA from George Washington University and a Population Health Certificate from Johns Hopkins Bloomberg School of Public Health, bringing strategy and systems-thinking to community-centered implementation.
- 🤝 Partnerships + distribution pathways that drive adoption
- 🎓 Population health + operational leadership (training + consistency)
- 🏝️ Maui focus: momentum now + local jobs/training in the pipeline
How EraDOCate benefits all the Hawaiian Islands
Fast, zero-residue, PFAS-free sanitation workflows for high-turnover island environments.
Hospitality scales cleaning fast
- $20.68B visitor spending 2024
- Maui daily visitor census: 42,299 Oct 2025 • 54,479 Nov 2025
Act 96 increases environmental accountability
- +0.75% Transient Accommodations Tax effective Jan 1, 2026
- ~$100M per year expected for climate resilience and recovery
- Funds tied to measurable environmental outcomes
Hotels must prove outcomes, not slogans
- Hotels will feel pressure to prove outcomes, not slogans with Act 96.
- Guests pay more. They expect visible environmental results.
- Procurement decisions face regulatory and public scrutiny.
- Zero-residue, PFAS-free chemistry supports defensible ESG reporting.
- Switching from persistent chemistries to decomposing systems shows measurable action.
Waste and logistics reward simplicity
- Zero residue. PFAS-free. No persistent buildup on surfaces or wastewater
- >250,000 tons per year landfilled
- 8.42 lbs per person per day planning baseline
- Recycling about $300 per ton vs $105 per ton landfill
- Most recyclables shipped off-island
Worker exposure and chemical burden matter
- 9.2% of Hawaiʻi adults have asthma
- NHPI adults show 55% higher asthma rates
- Research links quat exposure to COPD and cardiovascular risk
- PFAS and quats persist. EraDOCate leaves no residue.
Recovery requires safer chemistry
- EPA removed >200 tons hazardous material from 1,400+ Maui properties
- Island recovery favors low-toxicity, PFAS-free sanitation systems
🌺 Made with Aloha. Built for the Islands. 🤙🏽
On Maui, everything is connected—people, place, and ocean 🌿🌊. EraDOCate is not just a product. It is a circular operations project designed to help Maui spaces reduce waste, simplify day-to-day cleaning workflows, and build more resilient, on-island support over time. We are building a local Maui blending and distribution pathway (in the pipeline) ✅🏗️, guided by cultural practitioner and waterman Kimokeo Kapahulehua 🛶. While we complete required State of Hawaiʻi and Maui County approvals 🏛️, we’re starting now by bringing EraDOCate shipped to Maui 📦🚢 so local businesses and community spaces can begin safer, simpler sanitation immediately, protecting workers and supporting mālama ʻāinaMaui Reefs = Climate + Culture + Capital
Not scenery—infrastructure. Our proof-of-concept ties daily operations to reef protection with measurable outcomes.
Climate: reefs are Maui’s natural seawall
Healthy reefs support coastal protection and resilience as heat, storms, and sea-level risk climb.
Impact → Metric Resilience → facility chemical simplification # SKUs removed gal/mo avoided deliveries/mo ↓
Ridge-to-Reef: what happens on land reaches the ocean
West Maui priorities include reducing land-based pollution threats from watershed to outer reef.
Impact → Metric Pollution prevention → reduced discharge risk hazard volume ↓ rinse steps ↓ chemical types stored ↓
Bleaching risk: NOAA tracks heat stress in real time
Heat-stress indicators help translate climate into reef impact and guide rapid response.
Impact → Metric Preparedness → faster, simpler sanitation workflows training hrs/staff ↓ turnover min/task ↓ audit pass rate ↑
Capital: reefs have measurable economic value
Reef health supports the visitor economy, shoreline value, and long-term risk reduction.
Impact → Metric Cost + continuity → fewer products, fewer errors, less waste SKU count ↓ packaging lbs/mo ↓ compliance errors ↓
🌺 How EraDOCate Supports Maui + Hawaiʻi
Disinfectant that protects people, food, and ʻāina. Fast, zero-residue sanitation workflows for high-turnover island environments. 🏗️ Local blending is in the pipeline (State + County steps). 📦 In the meantime, we’re building momentum now with shipped EraDOCate.
Climate Action Plan fit: Waste Prevention + Circular Economics
We can package a Maui pilot as a measurable “operations + waste prevention” project and submit it through the State’s Climate Portal pathway.
Impact → Metric # SKUs ↓ packaging throughput ↓ emergency shipments ↓ training minutes ↓ re-clean events ↓
Restaurants & Food Service
Clean that doesn’t slow you down. Faster resets for prep counters, service areas, and high-touch surfaces built for real shift work.
Impact → Metric turnover min/zone ↓ training min/new hire ↓ re-clean / complaints ↓ SKUs ↓
Hospitality
Protect the guest experience and the people behind it. Streamlined, consistent cleaning across rooms, public spaces, and back-of-house.
Impact → Metric turnover min/room ↓ audit pass rate ↑ rework ↓ packaging lbs/mo ↓
Schools & Keiki Spaces
Healthy spaces for keiki to learn and grow. Simple routines for classrooms, cafeterias, buses, and high-touch areas.
Impact → Metric standard SOP adoption ↑ training min/staff ↓ chemical types stored ↓
Healthcare & Clinics
Clean spaces that protect patients and staff every shift. Reliable protocols with reduced chemical complexity for real-world care settings.
Impact → Metric audit pass rate ↑ compliance errors ↓ chemical SKUs ↓ training min/onboarding ↓
Community Spaces
Where Maui gathers—keep it clean, keep it pono. Great for YMCA, Boys & Girls Clubs, community centers, and local programs.
Impact → Metric chemical types stored ↓ packaging lbs/mo ↓ training cycle ↓ complaints ↓
Airport & Transportation Hubs (OGG)
High-touch public spaces need consistent, repeatable sanitation—seating, restrooms, kiosks, rails, and staff spaces built for fast turnover.
Impact → Metric one-zone pilot → scale training min/crew ↓ audit pass rate ↑ rework ↓